
Know what actuallymade you money
Proova tracks the click, keeps the reference, and helps you reconcile real payments — even when the sale moves into WhatsApp or bank transfer.
Know exactly where your revenue came from — even when the sale happens offline.
Proova tracks clicks from ads and influencers, then reconciles real payments (online + bank/CSV). See what actually made money across USD, EUR, GBP, NGN, ZAR, and KES.
From click to proof
A smoother revenue trail for modern selling — especially when customers move into WhatsApp, transfers, or other off-site payment flows.
If these already feel true in your business, the need for Proova will feel familiar.
As sales move across social, DMs, WhatsApp, transfer, and mixed payment flows, revenue becomes harder to trace clearly. This is where stronger attribution starts to matter more.
If customers click from Instagram, TikTok, or an influencer link — then continue in WhatsApp, DMs, transfer, or a call — does attribution become harder to trust?
Yes. The sale can still happen, but the reporting trail becomes weaker. Revenue comes in, yet it becomes harder to say clearly what drove it.
When that trail breaks, do growth decisions start leaning on partial information?
Yes. You can reward the wrong influencer, over-credit the wrong campaign, or keep funding channels that look active without fully knowing which one is producing stronger revenue.
So the real problem is not just getting clicks — it is tracing revenue more clearly after the click, right?
Exactly. That is where better attribution matters. It helps preserve the story earlier, then confirm, reconcile, and report revenue more clearly later.
And if you could see attributed and unattributed revenue more clearly, include refunds honestly, and know what deserves more budget — would that strengthen decisions?
Yes. Better attribution leads to stronger confidence in reporting, channel performance, creator payouts, and where the next budget should go.
When buyers move into DMs, WhatsApp, calls, or transfer, the sale can still happen while attribution becomes harder to trust.
If your revenue path is not perfectly clean, better attribution becomes part of better decision-making.
Proova helps you connect traffic, off-site conversations, payments, confirmations, and revenue reporting more clearly. Join early if you want better visibility before more spend and more complexity make the picture harder to read.